By leading the decorative painting revolution over the last three decades, Annie Sloan is widely recognised as one of the world’s most respected experts in paint and colour. As well as authoring 26 internationally sold books, Annie Sloan transformed the world of furniture paint with the creation of her own brand of decorative paint, Chalk Paint®, in 1990. Annie’s fine-art background and contagious enthusiasm for decorative painting has motivated both home painters and experienced professionals, unlocking countless creative potentials over the last 30 years.
Annie Sloan is all about sharing her passion for decorative painting, and inspiring people to be creative and adventurous with her paints and colours. Her products are exclusively available through her network of over 1,700 independent Stockists located in 55 countries around the world.
Annie trained as a fine artist and turned to decorative work after university in the mid 1970s, whilst painting murals in houses as commissions. By 1987, Annie had written the phenomenally successful book The Complete Book of Decorative Paint Techniques, which is considered to be the industry bible on the subject. Unable to find the paints that she wished to work with, Annie used her knowledge of colour, paint, pigments and art history to develop Chalk Paint® in 1990. In 2000, Annie set up a shop in Oxford to showcase Chalk Paint®, run courses, and offer interior design services.
Annie lives and works in Oxford with her husband David, who runs the business with her. Born in Australia to a Scottish father and a Fijian mother, Annie came to England to a farming life in Kent when she was ten years old. With spells in Southern Africa and connections to France, Cuba and the US, Annie feels she has world roots. Annie has three sons and has lived in Oxford for the last twenty five years.
The Chalk Paint® Story
When Annie Sloan developed her unique decorative paint, Chalk Paint®, over 25 years ago, she revolutionised the world of decorative painting. Frustrated with the lack of paint options available at the time, she created her signature furniture paint – with its remarkable versatility and ease of use – for everyone from the amateur DIYer to the professional interior designer to enjoy.
Annie Sloan first developed her now famous decorative paint Chalk Paint®, in 1990. When she started working on it, she wanted to create a decorative paint that was immediate and allowed her to be direct and spontaneous. She had three young boys under 7 at the time, so she had little time to decorate. She wanted a fast turn around – paint in the morning, then wax and put it back in position by the afternoon. What’s more, she wanted to develop a paint that could go on more or less anything – old and new wood, metal, plastic, cement, bricks, etc. – all with no priming, no sanding, no preparation needed.
She also wanted the colours to be mixable without becoming dead or muddy – indeed, the way she makes colours is not the same as any other paint company. She called her paint – Chalk Paint® because of its beautiful velvety, matt finish.